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Exclusive conference continues to shine a light on the potential on multi-unit franchising

The UK’s first Multi-unit Franchise Conference launched at Birmingham’s NEC in October 2017, offering ambitious entrepreneurs specialist insights into the lucrative world of multi-unit franchising. Its next outing will be in London at the British & International Franchise Exhibition on 1 February 2019, the conference will return to Birmingham’s NEC on 4 October 2019..

Struggling to find a good cup of coffee in the market town of Altrincham back in 2004, Simon Vardy began to investigate the coffee market. At the time, Costa Coffee was in the process of launching their UK franchise operation. Several meetings with the banks and Costa later, Simon took his first step into the franchise industry. Forming the company Sim Trava Holdings with his wife Tracy in 2004, the family firm’s first Costa store opened in Northwich in autumn 2005. Jump forward to the present and Simon and Tracy are aiming to have their 34th store open by the end of the year, and Sim Trava has expanded into other franchise brands.

Simon and Tracy’s story is not uncommon, as some 29% of franchisees now operate multiple franchise units . For many, the significant financial return that investment in multiple franchises can offer feeds the goal of multi-unit ownership from the outset, while others experience success with one or two franchises and decide to re-invest in more units based on their initial achievements. The Multi-unit Franchise Conference will serve both these audiences.

The conference is exclusively for those aspiring to build their franchise portfolio beyond one or two holdings. Existing franchisees and those with the liquid capital to invest in multiple units from day one will have the opportunity to hear from industry experts and gather inspiration from successful multi-unit and multi-brand franchisees.

The conference programme will cover topics spanning the entire lifecycle of multi-unit franchising, including how to find and secure premises, managing the complexities of multi-unit finances, and planning an exit strategy.

Several experienced franchise portfolio owners will take part in a panel session to discuss how to build and grow a multi-unit and multi-brand collection of businesses.

Closing the conference programme in 2018 was Andrew Brattesani, UK Head of Franchising at HSBC. Andrew comments: "We are proud to be part of a conference which presents real-world examples of the potential offered by multi-unit franchising, combined with sound advice from industry professionals. The number of multi-unit franchisees is growing as the business owner looks to expand their enterprise and capitalise on the success of the proven business model that sits behind the brand."

Tracy Shah, Director at Venture Marketing Group, summarises: “Attending the Multi-unit Franchise Conference is time well-spent for anyone with their eye on the larger-prize that multi-unit franchising can offer. Delegates benefit from insights from experienced and successful multi-unit and multi-brand franchisees, as well as receiving targeted advice from the professionals who facilitate this lucrative approach to business.”

Unmissable for those with aspirations for business growth, places are limited at this exclusive conference. Those wishing to attend are encouraged to book by 13 September 2019 to secure a seat and to take advantage of the early bird reduced ticket price of £35 plus VAT (thereafter £115).

Call Anna Booth on +44 (0)20 8394 5223 or email to book your place. For more information on all aspects of the event please visit