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What Career Live! and What Uni Live! - an overnight success for 15-19 year olds.!

With so many options available for school and college leavers, deciding what to do next can be a daunting prospect. Venture Marketing Group (VMG) decided to tackle this problem by launching the co-located events What Career Live? and What University Live? which offers 15-19 year olds the chance to explore their full range of post-school options, in everything from apprenticeships with the UK’s top employers to university study.

Following a successful launch at the NEC, Birmingham in March 2016 and an even bigger event the following year, What Career Live? and What University Live? attracts an attendance of over 10,000 students, parents and school groups across two days. This popular event then launched at London Olympia in October 2017.

Top employers use the event as the ideal platform to recruit for their apprenticeship programmes, offer advice on the application process and raise the profile of their brand amongst this age group. Exhibiting companies include Microsoft, J.P.Morgan, Deloitte, KPMG, Rolls-Royce, Unilever, NHS, Network Rail and many more.

The National Apprenticeship Service, supporters of the event, attend to provide further information on apprenticeships, with key advice on how to apply, the interview process and how to get the most of apprenticeship programmes. Sue Husband, Director of the National Apprenticeship Service, commented at the event’s launch:

“National Careers Service advisers will be at What Career Live?, offering young people vital information and advice on the huge variety of apprenticeships, traineeships and work experience opportunities available across England, offered by leading businesses of all sizes. This event is a chance for students, as well as their careers advisors and parents, to find out more about their options and how they can realise their true potential.”

For students considering higher education, representatives from universities offer advice on how to apply, student fees, employability rates and what courses are available. Universities at the event include University of Warwick, University of Nottingham, University of Leeds, University of Surrey and many more.

James Seymour from Aston University commented at the event’s launch:

“Aston University believes What University Live? offers prospective university applicants vital information on further study at a pivotal time in their school careers."

“It is a chance for students to find out just how good Universities are at preparing their undergraduates for successful careers. They can learn about work placements, work and study opportunities overseas and discover exactly what it would be like to live and study at particular Universities. Aston has worked for decades to help students of all backgrounds realise their true potential, and we are proud to be continuing this with What University Live?.”

As well as meeting course providers and recruiting companies, school leavers also benefit from meeting careers experts and hearing talks offering practical advice and industry insights. Hands-on activities take place throughout the two days including a STEM Challenge, mock assessment practice, CV advice and a Busker’s Corner for budding musicians.

Having multiple experts in one place offers school-leavers, their parents and advisers a great opportunity to access insights, tips and even one-to-one advice that might not normally be available to them. And for those who are as yet undecided about what is the right path for them beyond the age of 16 or 18, it makes even more sense to attend an event where both further education and a route into the workplace can be assessed side-by-side to attend an event where both further education and a route into the workplace can be assessed side-by-side.

Alison Crossman, a parent who visited the Birmingham event commented:

“Last year I felt like I was walking along blindfolded, not knowing how to advise my school leaver on the options available. Coming here I can take on more ideas and routes to take after school. I’m going back to recommend this event to all my friends.”

Emily Johnson, a student who visited the Birmingham event commented:

“I found the event very informative and I really got to know the difference between apprenticeships and universities that I didn’t know already. It has prepared me more for my future decision and has taught me other life skills. Overall, I really enjoyed my day and feel more ready to go out into the world. Thank you.”

To find out more about exhibiting and visiting the event, visit

For more information on exhibiting, please contact:

Sophie Barnes
T: 020 8394 5239